Seltzers: Turning on the hard sell
Published: 04 February, 2022
A hard seltzer might sound like a hangover cure to us Brits, but their power in the low-calorie, low-abv proposition, is not to be sniffed at. Jo Gilbert reports.
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Seltzers: Hard at work
Published: 23 September, 2021
The big news from the US is that hard seltzers’ meteoric rise is finally levelling off. Jo Gilbert looks at the category’s trajectory in the UK and how it is piggybacking off the success of canned products.
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Long read: Are hard seltzers over before they really began?
Published: 02 September, 2021
Richard Horwell, owner of specialist food and drink marketing and branding company Brand Relations, anticipates a hard year ahead for a fledgling drinks trend.
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Treasury smashes into hard seltzers with 19 Crimes
Published: 12 July, 2021
Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.
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Low & no: More than meets the eye
Published: 04 January, 2021
The low and no category came into its own in 2020, but how can producers communicate
its true riches to consumers? Nigel Huddleston investigates.
58 Gin claims UK first with gin-based hard seltzer
Published: 30 June, 2020
London-based artisan spirits distillery 58 Gin has launched what it claims to be the first gin-based hard seltzer in the UK.
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US number one hard seltzer brand sets it sights on UK domination
Published: 15 May, 2020
White Claw, the brand which has ignited a seltzer storm in the US, is now looking to replicate its success across the pond.
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